Oh ya know... Just another post

Element of The Global Monoculture....
Maude Barlow uses figurative language when he states, "In an increasingly small world..." He does not mean that the world is literally getting smaller, but that the culture and diversity is shrinking.  This is effective because it makes the reader pause and reread to make sure they read it right.
Barlow also uses personification as he personifies "the messages" of the conglomerates.  He says, "The messages are loud and clear: 'Get big or die,' and 'Get a corporate sponsor or folds."
Imagery is powerful in the second paragraph when he describes young people in Nike and Gap clothes, the reader instantly pictures the youth of the world covered in brand-name clothing.
The following image is obviously fitting:

The Global Monoculture Thesis

"The Global Monoculture" is an effective argument to convince people to support small companies and be aware of the negative effect conglomerates are having on small countries because it uses a large number of accurate statistics, personal anecdotes, and threatening possibilities.

The Global Monoculture

Audience: 
Literally the entire world, specifically the American conglomerates that are taking over the trade market and diminishing small companies, and in turn, culture.
Events of Importance:
80 percent of websites use English, yet fewer than one in ten people worldwide speak English.
Profession/Race/Age/Socioeconomic Status:
I believe this was focused at the small business owners all over the world, probably even more heavily to those in   impoverished countries.
Could also be aimed at the extremely wealthy conglomerates of America that are taking over the free market and mutilating its purpose.
Issues of Importance:
The "mono" or oneness of the entire world, and the loss of culture across the globe.
Opponents:
Conglomerates
Major Fears:
The entire world will become "Americanized" and thus other countries will lose their sense of culture and individuality, which is what makes the world go round:)