I enjoyed group 4’s presentation this past Tuesday on journalism and loyalty. One random thing I liked about their presentation was how they designed their handout, making it horizontal on the paper rather than vertical like everything else we ever get to read at school. It was a nice little “switch up”. I liked how their presentation was clear-cut and to the point. One thing I learned from their presentation that I had not really thought about before was that 70% of journalists hold the audience as their first loyalty, while 80% have their “core” principals around citizens. If this is true, shouldn’t that 10% more be saying that their loyalty is to the audience first as well? It would only make sense. Another interesting fact that we were actually quizzed on in class was that Adolph Ochs bought the New York Times in 1896. I had never heard of him before so I looked him up to learn more! Here is a link to his biography:
The article (which is linked here) http://www.nytimes.com/2011/09/26/business/media/pew-media-study-shows-reliance-on-many-outlets.html connects very well with the groups’ topic. The point of the article was proving that although much of the media is now being overtaken by national media corporations, local news stations and newspapers are still popular and successful. They are succeeding in 11 topics like “local government updates, zoning news and crime reports” while national-level companies are more successful in breaking news, weather, and traffic. Twitter and the social media are also in favor of local news and it was discussed in the article how news is locally spread by “word-of-mouth” or in other words “word-of-tweet”. Below is a link to a YouTube clip of Katie Couric speaking to the creator of Twitter, Biz Stone about the rise of social media. http://www.youtube.com/watch?v=J1AeOV1nll8
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